People pay digitally all the time, but they don’t track spending meaningfully. Transactions are recorded, but not understood.
Platform Analysis
These features represent conceptual explorations aimed at evolving the current experience.
How might we...
How might we help users easily find the next part of multi-part content?
01
How might we help creators structure multi-part content so followers can easily continue the story?
02
From Challenges to Possibilities
Part 1
Part 2?
Instagram organizes Reels by time, not continuity.
Platform Analysis
To support continuity, I introduced a Series structure that groups related Reels into a navigable sequence.
The Intervention
Posting part 2? Link it now
This concept was originally explored in 2024. As of August 21, 2025, Instagram introduced a similar feature, an unexpected but validating moment. The screens below reflect the live implementation.
Fun Fact!
Why don’t digital payment apps help users categorise their transactions to understand where their money actually goes?
Hypothesis I’m Exploring
Synthesized Findings
Insight: Users strongly value personalization. Features like custom categories aren’t just nice-to-have, they directly impact engagement and satisfaction.
How might we...
Help users organize expenses
01
From Challenges to Possibilities
Curious where you spent the most this month?
No time to type a note? Just tag it
The Intervention
Working on these concepts made me realise that not all features have to be loud or complex to be powerful. The real value lies in identifying small gaps in the user journey and designing solutions that quietly remove friction.
To Conclude,
Google Pay
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SELECTED WORK
LET’S CONNECT
You' re reading a book… and the next chapter is missing.
You’re left wondering how it ends.
Imagine
Why does Instagram’s feed make it difficult to follow multi-part content split across multiple reels?
Scrolling endlessly through their feed to find the next part?
Hypothesis I’m Exploring
User Review
Guiding Design Decisions
Users should easily see the next part of a story.
Content shared in parts should stay connected.
Following a story should feel natural and effortless.
Imagine scrolling through your transactions and wondering what each payment was for, simply because you didn’t add a note.
Imagine
Guiding Design Decisions
Spending should be understandable at a glance.
Tracking should happen during the action, not after.
Should be customisable
These features represent conceptual explorations aimed at evolving the current experience.
You' re reading a book… and the next chapter is missing.
You’re left wondering how it ends.
Imagine
Imagine scrolling through your transactions and wondering what each payment was for, simply because you didn’t add a note.
Imagine
Instagram organizes Reels by time, not continuity.
Platform Analysis
Part 1
Part 2?
Fun Fact!
This concept was originally explored in 2024. As of August 21, 2025, Instagram introduced a similar feature, an unexpected but validating moment. The screens below reflect the live implementation.
To Conclude,
Working on these concepts made me realise that not all features have to be loud or complex to be powerful. The real value lies in identifying small gaps in the user journey and designing solutions that quietly remove friction.
How might we...
Help users organize expenses
01
From Challenges to Possibilities
Guiding Design Decisions
Spending should be understandable at a glance.
Tracking should happen during the action, not after.
Should be customisable
To support continuity, I introduced a Series structure that groups related Reels into a navigable sequence.
The Intervention
People pay digitally all the time, but they don’t track spending meaningfully. Transactions are recorded, but not understood.
The Intervention
No time to type a note? Just tag it
The Intervention
Curious where you spent the most this month?
Posting part 2? Link it now
Why does Instagram’s feed make it difficult to follow multi-part content split across multiple reels?
Hypothesis I’m Exploring
Scrolling endlessly through their feed to find the next part?
How might we...
How might we help users easily find the next part of multi-part content?
01
How might we help creators structure multi-part content so followers can easily continue the story?
02
From Challenges to Possibilities
Why don’t digital payment apps help users categorise their transactions to understand where their money actually goes?
Hypothesis I’m Exploring
👋Thanks for stopping by! It means a lot that you’re here.
SELECTED WORK
LET’S CONNECT